Generic AI writing is worse than no help at all. Do this before anything else.
Collect the five best things you or your brand have ever published.
Ask AI to describe the voice. The rhythm, the warmth, what you'd never say.
Save it as your voice guide and open every writing session with it.
What sprouts Drafts that sound like the brand on a good day.
Seed 2 of 6 · 20 min weekly
Job Photos to Job Stories
You produce proof every week. Most of it dies in the camera roll.
Pick three pieces of real work from this week.
Have AI draft a short before-and-after story for each. The problem, the work, the result.
Post one, bank the rest.
What sprouts A steady stream of proof made from work you already did.
Seed 3 of 6 · 1 hour
The Answer Garden
If you've typed the same answer twice, it should have a permanent home.
Dig up the last ten questions customers asked.
Get AI to turn the best replies into a FAQ that sounds like you wrote it.
Next time one comes in, send the link.
What sprouts The repeat questions start answering themselves.
Seed 4 of 6 · 1 hour
The Objection Greenhouse
Every objection you've ever heard, you'll hear again.
Write down the eight objections you hear most, word for word.
Get AI to draft your best honest answer to each, then have it attack those answers until they hold up.
Turn the survivors into content.
What sprouts Your most predictable moments stop being improvised.
Seed 5 of 6 · 20 min
The Skeptic's Chair
Before the campaign ships, let something argue with it.
Brief AI on the campaign properly. Audience, promise, channel.
Tell it to argue the other side hard. Ask who would ignore this, why, and which bits are cliché.
Fix what stings. Ship the rest.
What sprouts Fewer launches you'd quietly take back.
Seed 6 of 6 · 15 min
Show it the work
Marketing is visual and most people only ever describe it in words.
Screenshot an ad, a landing page or an email that is not performing.
Ask what it thinks a first-time visitor understands in the first three seconds, and what it would cut.
Then show it a competitor's version and ask what they are doing differently.
What sprouts A second pair of eyes on the actual thing rather than your description of it.
That is week 1
Worth talking through with someone who has done it?
The seeds are the easy part. Deciding what to keep, what to drop and what to try next in your own situation is where people get stuck on their own. I do short calls for exactly this, and the first one is free.