Gourdanen Ventures · Simone Dive · Vancouver
Fractional product leadership that gets in the work
You need senior product leadership. You do not need another executive salary, a six month search, or an advisor who audits from the sidelines. I step into your business a few days a week and run product like it is mine, from strategy and roadmap to the team and the delivery.
I have done this for twenty years, from building BCLC's first UX and innovation departments to VP Product at 1-800-GOT-JUNK?, accountable for a portfolio supporting six hundred million dollars in revenue. I am an expert in the product operating model. I implement it, I train your people in it, and I teach it by doing.
Who this is for
- Founders whose product is stuck and whose team cannot say why
- Businesses that need product leadership now, not after a six month search
- Teams that have the people but not the operating model
- Companies that want strategy reviewed honestly, or built from scratch
Ways we can work together
Fractional leadership
A few days a week, inside your business, running product with your team. I take the decisions, the priorities, the delivery, and the hard conversations.
Product operating model
I install the way of working. How decisions get made, how evidence gets gathered, how teams ship. Then I train your people to run it.
Strategy reset
A review of where your product strategy actually stands, grounded in the now, or a strategy built from a blank page. Choices clear, future clear.
Team coaching
Product coaching for the people you already have, with competency frameworks that make development visible and fair.
How it runs
I do not audit from the sidelines. I join the work, run it alongside your team, and leave the operating model behind when I go, with champions ready to run it.
I work with AI in hand on everything, the way I built this site in a single working session. It lets me review more, draft faster and go deeper than one product leader normally could, and your team learns to work that way while I am there.
Every engagement walks the same six steps. Now, future, barriers, choices, implementation, refine. You always know which one we are on. AI does the mechanical lifting alongside us, so the senior time goes where judgment lives.
Fair questions
What does fractional actually mean?
A set number of days per week or month, embedded in your business with real accountability, at a fraction of a full time executive cost. You get the leadership without the payroll, the search, or the golden handshake.
How is this different from a consultant?
Consultants hand you a deck. I get in the work: I run the roadmap, sit in the decisions, coach the team, and ship alongside them. The deliverable is a working product organization, not a recommendation document.
How long does an engagement last?
A strategy reset can be weeks. An operating model install with team development typically runs a few months. Fractional leadership runs as long as it earns its keep, and my goal from day one is to make myself unnecessary.
Do you work remotely?
Yes. I am based in Vancouver, Canada and work with companies anywhere. I have led product across Australia, the UK and North America.
What does it cost?
It depends on the shape of the engagement, so I price after an intro call, not from a rate card. The intro call is free and useful in itself: you will leave with a clearer picture of your product situation either way.
Free seeds for this path
Workbooks and tools I give away. Take them whether we ever work together or not.
Tell me what you want to grow.
It starts with a conversation, not a contract. No pitch, no deck about decks.
Plant something with me