0% 0 of 24 scored
Score the checks and the read builds as you go.
Product page 0% This is where the sale is won or lost. Most stores over-invest in the homepage and under-invest here.
The first screen answers what it is, who it is for, and what it costs, without scrolling. No Partly Yes
The main photo shows the product in use, at the size it really is. Lifestyle shots come second. No Partly Yes
Sizing, dimensions, materials and what is in the box are one tap away, never buried in a tab. No Partly Yes
Reviews are real, recent, and include at least one that is not five stars. No Partly Yes
Shipping cost and delivery time appear on the product page, before the cart. No Partly Yes
The add-to-cart button is visible on mobile without scrolling, and it stays visible when you do. No Partly Yes
Checkout 0% Every field is a place to leave. Count them.
Guest checkout exists and is the default. Account creation is offered after the order, never before. No Partly Yes
The order summary, including shipping and tax, is visible on every step. No surprises on the last screen. No Partly Yes
Address autocomplete works and the form remembers what was typed if someone goes back. No Partly Yes
Express payment (Apple Pay, Google Pay, Shop Pay, PayPal) is offered first on mobile. No Partly Yes
Error messages say what to fix, next to the field, in words a human would use. No Partly Yes
The discount code field is quiet. A big empty box sends people off to hunt for codes. No Partly Yes
Trust 0% People do not buy from stores they do not believe. Belief is built in small, boring places.
Returns policy is one sentence, easy to find, and does not read like it was written by a lawyer. No Partly Yes
A real person, address or phone number appears somewhere. Faceless stores convert worse. No Partly Yes
Product pages carry a plain answer to the top three questions support actually gets asked. No Partly Yes
Nothing on the site is broken. One dead link on the FAQ costs more than it looks. No Partly Yes
Speed and mobile 0% Most of your traffic is on a phone, on a mediocre connection, with one thumb.
The product page loads in under three seconds on a mid-range phone over 4G. Test it, do not guess. No Partly Yes
Images are sized for the screen they are shown on. A 4MB hero photo is the most common quiet killer. No Partly Yes
Tap targets are big enough for a thumb, and nothing important hides behind a hover. No Partly Yes
Pop-ups wait until someone has actually seen the page. A discount modal at zero seconds is a bounce. No Partly Yes
Channels and measurement 0% You cannot fix what you cannot see, and most stores are half blind.
You know, per channel, what a visit costs and what a visit is worth. If you do not, that comes first. No Partly Yes
Analytics tracks add-to-cart, checkout started and purchase, and the numbers reconcile with the store's own. No Partly Yes
The channel sending the most traffic is not automatically the one earning the most money. Check. No Partly Yes
One person owns the weekly look at the funnel. Unowned numbers do not get acted on. No Partly Yes